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Why Brand Marketing Is Necessary For Success
Jan 27
2017
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Why Brand Marketing Is Necessary To Successful Companies

The terms “branding” and “brand marketing” (or simply “marketing”) are often used interchangeably, but the reality is that they are two different things. They also accomplish different tasks for businesses. Both, however, are necessary for companies to be able to experience success. Branding is the process of creating a logo or slogan, for example, as a means to communicate your values and who you are as a company. In contrast, marketing refers to the tools used to promote the business and its products or services, traditionally done via advertisements. Marketing can sew the seeds of a brand. This is why even small companies should have a marketing budget. Here is why brand marketing is necessary for successful companies.

  • It promotes your products or services (brand awareness)

  • You may have the best product on the market, but if no one knows about it, you are not going to get very far in your business endeavours. Brand marketing promotes your products or services via a number of different channels, whether through advertisements, promotions or press releases. In turn, this creates brand awareness, which refers to the consumer’s familiarity with your business and products. You can see how this could increase sales, which you will see below.

  • More sales

  • By successfully marketing or promoting your products or services, customers will eventually begin to make purchases. This is inevitable. Over time, brand awareness turns into brand recognition.

    Brand awareness creates a snowball effect in terms of sales. If a customer happens to fall in love with a particular product that you offer, they will be inclined to want to tell others about it and therefore even more sales are generated.

  • It builds brand recognition (and therefore more sales)

  • As customers purchase your products and become familiar with your brand via things like your slogan or logo, you will begin to establish a reputation in the industry. This creates trust. Over time, brand awareness begins to build brand recognition, which is the consumer’s ability to identify a company based on its logo or slogan alone. At this point, you have created a brand. Consumers trust brands more than products, which is why brands are so profitable. Indeed, brand recognition is very profitable for businesses. It allows you charge more for your products, in a similar way that big companies, like Coke, do. This is called brand equity.

Abbey Road Entertainment understands the importance of brand marketing. If you are looking to market your business, contact us today for more.

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