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Why Brand Marketing Is Necessary For Success
Jan 27
2017
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Why Brand Marketing Is Necessary To Successful Companies

The terms “branding” and “brand marketing” (or simply “marketing”) are often used interchangeably, but the reality is that they are two different things. They also accomplish different tasks for businesses. Both, however, are necessary for companies to be able to experience success. Branding is the process of creating a logo or slogan, for example, as a means to communicate your values and who you are as a company. In contrast, marketing refers to the tools used to promote the business and its products or services, traditionally done via advertisements. Marketing can sew the seeds of a brand. This is why even small companies should have a marketing budget. Here is why brand marketing is necessary… Read More

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