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Launching Your Brand
Jan 20
2017
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5 Things You Need To Consider When Trying To Launch Your Brand

Launching a brand is very smart move for all businesses, regardless of size. For businesses that already have a brand in place, rebranding may just be what the business needs to increase its profits. With that in mind, here are four things you need to consider when trying to launch a brand.

  1. Your brand identity

    Regardless of how you market your new brand, whether it’s via ads, press releases or some other means, it is important that your brand identity is presented in a unified way. This means your logo, the colours used, the style of ads, etc should all be unified.

  2. There’s more to launching a brand than your logo

    Yes, your logo will be an important part of launching your brand – after all, your logo and slogan are the foundation of your brand. However, you will also need to think about your website, business cards, social media accounts (ensuring that your brand is consistent across all platforms), sineage, stationery and uniforms as all of these things will communicate your brand, too.

  3. The people who need to be informed

    Launching a brand, whether for the first time or not, requires that a lot of people are in the know. This includes everyone from your employees to the media. This is the most important step when it comes to ensuring that your launch goes as smooth as possible. Evaluate your relationships with people at every level to figure out who needs to be informed of your new brand first. Also consider the best ways to reach these people. Lastly, do not overlook your current customers if you have them! Ensure that you inform them that your outstanding service will continue. A personal call can be a nice touch.

  4. Your current employees

    Consider throwing a launch party for your employees. This will not only keep them informed of the brand but can also make them much more integrated into the brand itself. This will be important in the future as employees become vessels of your brand. You may also want to consider creating a website for your employees to be able to access information regarding your new brand.

  5. Professional resources

    There are a lot of factors that go into a successful brand launch. A professional marketing agency has the experience to be able to develop a very nuanced launch marketing plan so that things don’t slip through the cracks.

Abbey Road Entertainment understands the importance of brand, and that it’s is never too early to begin establishing yours. If you are looking to professionally launch your brand, contact us today for more information.

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