7 Tips for Making Every Corporate Event Awesome
All too often, the very mention of corporate events is enough to trigger a collective yawn among those expected to attend. Which isn’t hard to understand, given how many (or most) corporate events turn out to be one long snooze-fest. Which is, of course, unfortunate on many levels.
For one thing, delegates are unlikely to take anything positive away from an event they don’t enjoy. Plus with the right attitude and approach, there’s no reason why corporate events of any kind need to be dull, boring or uninspiring.
The question being…where to start?
Complex as the event planning process may be, the success of most events will be determined by seven simple things. Use them as helpful hints when planning your next event and it’ll most likely be remembered for all the right reasons:
Top 7 Tips To Host A Successful Corporate Event:
1. Think Realistically:
First up, you need to think carefully and realistically about what you are getting yourself into. For example, are you sure you can handle everything the event planning process entails? Is this definitely the ideal time to be organizing and hosting a corporate event?
Are you 100% confident that your plan makes sense and is viable? If you have any doubts about your capabilities, you might want to consider rethinking your plans or perhaps seek outside help.
2. Set A Budget:
Likewise, you need to be just as careful and realistic when it comes to your available budget. Even the most outstanding corporate events can be halted in their tracks if cash runs out at the worst possible time. Your budget needs to be calculated in accordance with both the finances you have access to and your expected ROI.
3. Build A Team:
Make no mistake about it – corporate event planning isn’t something that just one single person can handle. Instead, you’re going to need the support and assistance of any number of contributors. When selecting team members to work on the project, ensure they have the necessary talents, experience and commitment to get the job done.
If there is insufficient talent available, consider turning to freelancers or third-party event planning agencies in Toronto for assistance.
4. Create A Marketing Plan:
Try not to forget that in order for your event to be successful, your target audience needs to be aware of it in the first place. There’s no point planning and hosting an outstanding event if nobody knows it is happening.
Which is precisely why an effective marketing strategy should be both created and implemented from the earliest possible stage in the project. Consider digital and traditional marketing channels alike, in order to get the required message to your chosen target audience as effectively as possible.
5. Positivity And Optimism:
The corporate event planning process almost always turns out to be more stressful and tiring than expected. At least, in the case of events that are deemed most successful and memorable. Unfortunately, any kind of negativity or pessimism allowed to creep into the equation along the way could have a marked impact on the success of the planning process as a whole.
So particularly when managing a team of contributors, you need to keep a sense of positivity and optimism at the heart of everything you do.
6. Encourage Networking:
Make every effort to encourage as much networking as possible throughout the event. Establish points where business cards can be exchanged, corporate gifts can be handed out, and mailing lists can be joined and so on.
Rather than expecting networking just to happen, it pays to take a proactive approach for the benefit of every delegate and business in attendance.
7. Don’t Forget To Follow Up!
Last but not least, one of the most important parts of the corporate event planning process is the crucial post-event follow-up. Corporate events often exist as nothing more than icebreakers, giving attendees the opportunity to exchange information, express their interest and make connections in general.
As such, it’s what takes place afterward that typically determines the value and effectiveness of the event. Rather than expecting others to beat a path to your door instinctively, make the first move with emails, telephone calls or corporate gifts to thank them for attending. A great way of starting the conversation and getting the ball rolling!
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