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Track Social Engagement Of Your Events
Nov 7
2016
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Six Ways To Track The Social Engagement Of Your Events

Social engagement is a key indicator of a successful event. Luckily, you can track the social engagement of your events even if you’re not tech savvy. Here are six easy ways to ensure your guests are socially engaged and promoting your event online.

  1. #Hashtags

    Create a unique hashtag that represents your brand and the event itself. Ensure that your hashtag is easy to spell and remember so people won’t confuse it for something completely unrelated to the event. You will be able to track social engagement by following posts under this hashtag. To track your event hashtag you can use platforms like Hashtagify.

  2. Engage the influential

    Social influencers can help you boost engagement. All it takes are one or two influencers to check-in at your event, tweet about it or post online to generate social engagement. Prior to the start of your event, track influencers who are mentioning your brand or event online, and gauge their influence based on follower count, for example. Reach out to these influencers to form a positive relationship and ensure they continue to push your events in the future.

  3. Gamification

    This exciting new social media trend lets you engage your attendees through fun games online. You can have a scavenger hunt, photo quests where guests need to snap certain pictures to win, and a Twitter war challenging people to be the first to gain 20 new followers or send the most tweets about the event in under two minutes. Make sure you have branded swag on hand for the winners.

  4. Screen

    During your event, feature a prominently displayed screen that displays not only your website but a social stream. This will allow you to see what people are saying about your event in real time. Plus, people will want to see their names on the screen, so they’ll be tweeting, posting and Instagramming up a storm.

  5. Website visits

    Track visits to your website before and after your event. If you have a comments section, read and analyze what people are writing. This will help you to see if your engagement tactics are driving traffic to your website.

  6. Photobooths

    In order to leverage social media at your event and track it, have a photobooth on the premises. People will use the booth and upload their photos to their social media platforms on the spot. Moreover, they’ll use your event’s hashtag in their photo posts.

Social engagement is a key component of any event, and above are some effective ways to ensure you are encouraging guests to share information about your event online, ultimately promoting your brand or message.

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