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Jun 23
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Using a Corporate Event to Generate Buzz

A lack of interest leading up to a new product launch or the launch of a business can often be a substantial liability. Failing to generate enough buzz can doom even the most promising launch. Corporate events offer a unique blend of both social and marketing opportunities. This makes them an ideal tool for business owners seeking ways to raise the profile of their organization or to foster greater levels of interest and demand. Planning and organizing a successful event is frequently the first step towards greater future success.


Wait Lists and Exclusivity


Exclusivity is often a key concept when it comes to creating buzz. While restricting access to a fundraising or other pre-launch event is not always the best tactic, such efforts can often pay off in significant ways. Other efforts to build interest, such as offering an advanced preview or teasing a new launch, can be even more effective when offered on a strictly-exclusive basis. Hosting an event based around the unveiling of a wait list or the debut of pre-launch ordering options can also build and maintain greater levels of energy and enthusiasm among future customers or prospective clients

marketing buzz

Marketing a Launch Effectively


A low-profile launch can doom a product to failure and place the viability of a new venture or startup at risk. Previewing a new product ahead of its launch and teasing an audience with a taste of what is to come often provides a much larger return of investment than many prospective business owners might have thought possible. While conventional and digital marketing efforts may play a major role in any campaign to generate buzz, the social atmosphere and added weight and significance that a preview may have when debuted during a special event can create a number of benefits and opportunities that businesses cannot afford to overlook.


Corporate Events Create Vital Networking Opportunities


Reaching out in order to find new talent or make contact with a future customer or client base can often be an expensive and labor-intensive undertaking. Hosting an event creates plenty of opportunities to meet, mingle and network with the professionals, clientele and associates that a business may need in order to enjoy greater success. The sheer volume of positive buzz that might be created through a single party, expo or other event can be a real game changer, especially for startups and businesses that lack the resources needed to sustain a more traditional networking effort.


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