Custom Branding, Graphics & Wraps
Put your brand on the
main attraction.
We personalize almost any game in our inventory with your logo, colours and artwork, from a single decal to a full wrap. Match your rentals to your brand and give guests something they can’t stop talking about.
What we brand
Your brand, on the main attraction
Our focus is branding the equipment itself. We custom theme and skin the games, products and services you rent. Backdrops, vinyl floor and wall graphics and signage are available too, but the games are what guests photograph. However far you want to take it, we can add custom logos or adhere full-on wraps to match your corporate advertising guidelines and identity.
Know what you get
Every product shows its branding template
You never have to guess how far the branding goes. Each rental’s product page carries its own branding template, a diagram of that exact unit showing which panels and surfaces carry your artwork.
Templates are the standard
They’re proven on the equipment, priced predictably and the fastest route to a finished, professional result, so they’re what we recommend.
Going further is possible
Want branding beyond the template? We look at heavier custom work case by case. Tell us what you have in mind and we’ll tell you what’s achievable.
Print-ready for your designers
The same template can be sent to your own design team as a ready-to-use file, so they can lay out the artwork themselves.
The Abbey Road advantage
Why brands let us handle the graphics
We do all of our custom branding with our own printers and installers. Here’s what that means versus handing your game to a third-party wrap company.
We know our games
Most wraps mean partially disassembling the unit. We reassemble and test every one, so it returns in 100% working order.
We install it
Our own installers apply and fit every wrap and decal. No coordinating a separate vinyl company.
We take it down
We handle removal and takedown afterward, so you never risk damaging the unit peeling graphics yourself.
No early rental
There's no need to rent the machine early just to prep it: branding happens on our side, on our timeline.
In-house design & print
A design team that brings your vision to life
Once you book, our in-house graphic designers work from your existing brand assets and guidelines, or create custom artwork from scratch. We’ll even send you branding templates to make it easy.
And branding doesn’t stop at the games. Our in-house printing team produces custom signage, photo-booth backdrops, on-photo branding and other on-demand pieces, so your brand carries across the entire event.
Start your projectWho it’s for
Built for brands with something to say
Custom branding is most popular with marketing companies, TV shows, film and commercial productions, and corporate events, but it’s available for any event. Our clients include Fortune 500 brands and TV/film productions.
How it works
Booked to branded, in four steps
Two ways to get the artwork done. Our designers build it with you, or your designers work from our template. Either way we print, install and deliver.
- 01
You book
Choose the rentals you want branded and lock in your booking. Every product page shows the branding template for that item, so you know up front which panels carry your artwork.
- 02
You meet the design team
Once you're booked we connect you directly with our in-house design team, not a middleman. They collect your logo, artwork and brand guidelines.
- 03
We mock it up, or hand you the template
Our designers build a mock-up of your branded equipment for you to review and approve. Prefer to design it yourself? We'll send your team the print-ready template to complete and send back.
- 04
We print, install and deliver
Once the artwork is approved we print it in-house, install it on the equipment, and deliver it to your event branded and ready to go.
Our work
Branded, delivered, played on.
Real games we skinned for real events: logos, colours and full wraps on the equipment guests actually queue up for.
Good questions
Custom branding FAQ
What is custom branding at Abbey Road Entertainment?
It's the ability to personalize almost any rental in our inventory with your logo, colours, and artwork, anything from a single branded decal to a full vinyl wrap covering the entire unit. It's the easiest way to match your rentals to your corporate identity and advertising guidelines.
Which rentals can you brand?
Virtually any game or product we carry: arcade games, casino tables, photo booths, inflatables, giant games and more. Many product pages note branding availability right on the listing; if you don't see it, just ask and we'll confirm.
Do you design the artwork, or do I have to supply it?
Either works. Once you book with us, our in-house graphic designers can work from your existing brand assets and guidelines, or create custom artwork from scratch to bring your vision to life. We have branding templates that we can send to you as well.
Why use Abbey Road instead of a third-party wrap company?
Four reasons. First, we know our games. Most wraps require partially disassembling the unit, and we make sure it's returned to 100% working order. Second, we handle professional installation in-house. Third, we handle removal and takedown afterward, so you never have to worry about damaging the unit. And finally, there's no need to rent the machine early to prepare it for your event.
Can you handle rush or last-minute branding?
Usually. We're used to working on tight timelines and last-minute requests. Please note that last-minute jobs may be subject to an additional charge.
How much does custom branding cost?
It's quoted per project, based on how many units you're branding, the coverage (a single logo vs. a full wrap), and the design work involved. Contact us for a free, no-obligation estimate.
What do you need from me to get started?
Your logo and any brand guidelines are a great start. Our design team will confirm exactly what's needed once we know the scope, and if you don't have print-ready files, we can create them for you.
Who typically uses custom branding?
It's most popular with marketing companies, TV shows, film and commercial productions, and corporate events, but it's available for any event. Our clients include Fortune 500 brands and TV/film productions.
Will branding affect how the game plays?
No. Because we disassemble, apply, reassemble, and test everything in-house, your rental comes back fully functional: powered on, activated, and ready to play.
Can you also print signage, backdrops, and other branded materials?
Yes. Our in-house printing team produces custom signage, photo-booth backdrops, on-photo branding, and other on-demand printed pieces so your brand carries across the entire event.
Ready to see your brand in the spotlight?
Tell us what you’re planning and we’ll send a free, no-obligation estimate.